✨ About Compass Crew

Compass Crew is an adventure-focused startup for solo travellers and backpackers in India. The startup's dedication to creating unforgettable adventures has made it a beacon of inspiration in the travel and adventure community. With the crew’s mission to help the genZ and millenials experience exploring the unexplored locations and teaching survival skills, they aim to help 5000 people explore the benefits of being one with the nature in the next 12 months.

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Took me 3 months, 1 laptop, a few people (not harmed), lots of coffee and a daily source of creative inspiration to complete this project successfully!

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🎯 Understanding the problem

With 100s of solo travellers, trying to get off their job and planning to do something adventurous each week, building an experiential website for them was a necessity. We figured out a few problems with the Crew’s existing platform:

Limited content which hindered the trust of the traveller in the service provided by the Crew.
Search feature was missing, making it hard to create a distinctive stance in the target market.
Compass Crew, planning to become a B2B company, had limited understanding of the information architecture.
Dedicated events page was missing which would help the user to learn more about what they would get to experience. This reduced the conversion of the website.
Website design does not reciprocate the brand’s vision. It was a static website with generic hierarchy, restricting its original value.

<aside> 🧭 Compass crew had a continuous stream of explorers coming in each week to experience trekking, hiking, glamping and adventurous activities including wild survival, each week.

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The main motive of this platform’s redesign were:

Build a proper website which helps people find the perfect get away from the monotonous world.
Create seamless information architecture to bring more business opportunities.